To Inform Families First

When emergencies happen

TIFF Mission Statement

The mission of TIFFs Initiative is to strengthen communication channels between emergency first responder agencies and families or other designated loved ones through expediting delivery of emergency contact information (ECI) on an as needed basis in critical situations.

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"In an emergency situation could law enforcement personnel contact someone for you?"

By being registered in your states emergency contact information system, they could. To see if your state has an emergency contact information system, click here.



To Inform Families First

TIFF's Initiative, To Change and Improve notification to families by law enforcement in the event of a emergency.

A message from TIFF president, Christine Olson:

The Emergency Contact Information system allows US residents in certain states to voluntarily provide emergency contact information online, giving law enforcement immediate access to this information and making it easier to speak with someone quickly in case of an emergency.


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Registering TIFFs Initiative as your charity choice is one small way to support our mission while you shop.

To set TIFF's Initiative as your charity from your desktop, go to "My Account" from the navigation at the top of any page and select "Change your Charity". From your mobile browser, select "Change your Charity" from the options at the bottom of the page.

Thank you for supporting TIFF!

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Christine's Journey

Tiffiany Olson

Tiffiany Olson died in a traffic accident on December 7th, 2005. Her mother was not contacted for six precious hours after the accident, because the contact information was not readily available to the officers at the scene.

Her mother Christine decided that was unacceptable, and sought to change the way the system worked...

Read Christine's Journey

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